Zero Cost Marketing Tips
Published: 06/05/2009 by Alan Vandenbroek
All businesses have to bear the cost of marketing their products and services. But in these times of recession, when most businesses are curtailing their marketing costs, you can follow some simple no cost marketing tips for increasing your sales. All you have to do is use these and other innovative techniques to keep up your marketing efforts at no additional cost. Even start-ups can use these ideas to get their sales rolling without spending a fortune on the marketing.
1. Take Part in Public Meetings: Attend as may public meetings as possible and leave no stone unturned to make a positive impression on the attendees. Sharing your views will help you to get noticed by those who may be interested to go for your services.
2. Use Events for Business Networking: Take part in events and meetings that are related to your business. Collect as many business cards as possible of your prospective clients present at these events. Call them or send them emails to remind them about your business and to make an offer. Keep a track of it through follow-ups. Those who do not need your products or services may be able to provide you with references, so do not hesitate to ask them for it.
3. Letter to Editors of Local Newspapers: Send interesting and newsworthy letters to the editors of local business magazines and newspapers. A good letter has higher chances of being printed there. Make sure that you include your website address and other important contact information in the letter.
4. Distribute “Useful” Handouts: Those who receive handouts keep them only if it has any value to them. You can provide useful business tips in your handout that will also include your contact details like website information, email ID, name, phone number, and a short targeted advertisement.
5. Create Joint Ventures: Look out for other businesses that complement yours. Entering into joint ventures or promotions with such business associates and colleagues will be beneficial for your business. A copywriter may team up with a graphic designer. Find out who would be your suitable partner.
Spreading the word about your products and services is not a difficult task and not at all expensive if done in an intelligent manner. Try out the above mentioned tips for the promotion of your business and watch your sales rise within a month.
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